【慈幼通訊社 2010 11 19羅馬慈幼總部訊】 本年總會長向慈幼大家庭發表贈言的主題,再一次以官方海報的形式展現。海報由西班牙塞維利亞「瑪利亞進教之佑」會省的DOSA TIC製作,已刊載於sdb.org上,並將隨同十一月份慈幼通訊社相片,送到各慈幼院中。

總會長透過慈幼會社會傳意部門,向一眾設計師及繪畫師,徵集2011年贈言海報的設計,結果揀選了科爾多瓦DOSA TIC的設計。該公司的技術人員於九月份接到喜訊後,對他們的工作得到信任而十分雀躍,因為經過了十年的努力,他們終於使DOSA TIC在傳播世界裡佔一席地而感到自豪。

總會長以及社會傳意議員,一直緊密地跟進這漫長而富耐心的工作。這所西班牙設計公司的設計師José Antonio Almohalla說:「總會長、社會傳意部門及DOSA TIC三方面,在這份工作的合作、反省、設計和構思上,花了不少工夫。」

Almohalla解釋說,社會傳意部門提供了原初概念時,「我們嘗試去傳達聖召牧職的需要,去看鮑思高神父猶如藉著基督的雙眼,召請人們前來履行鮑思高神父的使命」。事實上,這兩個面孔、這置於中央的標語,以及以多國語言出現的「生命」和「召叫」二詞,由始至終都在那裡,直至最後的版本。

DOSA TIC計劃,亦包括設計2011年贈言影片,而多年以來,這影片是由都靈鮑思高福傳媒體中心製作。

總會長贈言海報可從sdb.org下載,版本質素可供列印之用。

The poster for the 2011 Strenna

(ANS –RMG – Rome, 19 November 2010) – The theme of the Rector Major’s Strenna for the Salesian Family is again this year accompanied by an official poster. Produced by DOSA TIC in the “Mary Help of Christians” Spanish Province of  Seville it is already available on sdb.org and soon will be arriving in Salesian houses with the November issue of ANSphoto.

After, through the members of the Social Communication department, giving the task of drawing up the poster for the 2011 Strenna to a number of designers and graphic artists, the Rector Major then chose the design presented by DOSA TIC in Cordoba. Having been given the go-ahead in September the technicians were very happy to have been entrusted with the task as they considered the confidence placed in them a sign of appreciation for the ten years which have brought DOSA TIC to its present professional position in the world of communications.

The Rector Major with the members of the Social Communication Department have closely followed the long and careful process. “There has been a great deal of coordination, reflection, design and formulation going on involving the Rector Major, the Department and DOSA TIC” says José Antonio Almohalla, the designer with the Spanish firm.

Starting with the first ideas provided by the Department, “we have tried to communicate the need for vocation ministry, to see Don Bosco as through the eyes of Christ calling and inviting many people to come and work in the mission of Don Bosco”, Almohalla explains. In fact, the two faces, the central slogan and the presence in various  languages of the words “life” and  “call” were there all the time up to the final version.

The DOSA TIC project has also been behind the design of the video for the 2011 Strenna, which as in previous years has been produced by  Missioni Don Bosco-Media Centre in Torino.

It is possible to download the poster from the sdb.org site in suitable quality for printing.


慈幼會中華會省